Canyon Ranch has a lot going on. Spa, gym, dining rooms, lounges, cooking classes, treatment rooms, corporate event spaces, and a library that belongs in another century. We covered all of it as one integrated photo and video team across two shoots of two days each, and delivered 40 finished images. We brought four talent. With professional hair, makeup and wardrobe behind them, those four became a resort full of guests, and keeping them from reading as the same four people in twelve rooms was the actual job.
We were after luxurious but comfortable, the kind of place you can afford to exhale in, with guests who look like the people who actually stay there. The images live on Canyon Ranch's website, their social, and their marketing in print and digital. SWAY produced, Rebecca and Nicole, and they built a timeline and a mood board so clear that the stylists were working in synergy before any of us walked in.
Producers: SWAY (Rebecca and Nicole)